Value Betting - Part 2

You could say I am obsessed with value when it comes to betting, however in other parts of my life strangely I really donít care. I certainly don't bother to look at how much a petrol station is charging for a litre of petrol when I need to fill my tank, even though by failing to shop around for value I am probably costing myself as much if not more money than I would by having $20 on something at evens when, if I had bothered to look around, I could have got 11-10.

I do not grill my wife over her shopping habits to see if we could have saved money on the weekly groceries, and I do not drink in pubs simply because their beer is cheaper. Thus, perhaps price-sensitive punters should not be too disparaging about those happy to take 5-1 when 7-1 is available elsewhere. For me, though, the difference between getting value in betting and getting value in general life is that the customer experience is so similar with bookmaker A and bookmaker B that there is no good reason not to spend a little while detecting where your money will produce the biggest yield.

Moreover, it usually takes very little time and effort to nail down the best-available price. In addition to the comprehensive Pricewise tables published daily on a vast array of sporting contests, there are odds-comparison sites such as Bookiesindex Odds Comparison which offer real-time updates on which bookmaker is offering the best odds about your bet. fancy.

The ease with which punters can be informed as to where the value lies is light years away from the way it used to be when getting the best price could easily involve a car ride around a large town, stopping off at every betting shop to find the various prices.

In those days, it was harder to find what the best price was, but the fact that so few people went to the trouble of finding out this information, meant those that did were able to get far more on at the prices they desired. Now, the playing field has been levelled and even the most bone-idle backer can be sure he has got the value in less than a minute with a mouse in his hand. However that standout price on an event soon disappears as a result.

Whatever other beliefs you have as regards punting and all its intricacies, never forget that value is simply the most important concept in betting bar none.