Expected value measures the average profit or loss a bet would produce if the same opportunity could be repeated many times.
Positive and negative EV
A positive-EV bet has an expected long-run profit. A negative-EV bet has an expected long-run loss.
Simple formula
Expected value equals probability of winning multiplied by profit when winning, minus probability of losing multiplied by the stake lost.
Worked example
If a $100 bet at +120 has a true 50% chance, EV = 0.50 × $120 - 0.50 × $100 = +$10.
Fair odds
Fair odds are the odds implied by your probability estimate before sportsbook margin.
Variance
A positive-EV bet can still lose. EV describes the long run, not the result of one wager.
Professional approach
Estimate probability independently, compare it with the market and track whether your model produces value across many bets.